Piedra Studios — Wholesale

Wholesale & corporate gifting

Hand-poured concrete car models, made at scale for retailers and companies. Finish, engraving, and packaging to your spec. A gift that stays on the desk, not one that ends up in a drawer.

Poured in New York10-unit minimum25% off retail
25%
Off retail
10
Unit minimum
2–3Wk
Catalog lead time
100%
Satisfaction
Why work with us

We make the gift, and we get the details right

Two brothers, one workshop in New York. Not a drop-ship catalog. Every order is poured, finished, and checked by us — so we can hit a specific brand color, engrave a logo cleanly, and tell you exactly where your order stands.

01

Made to your spec

Pick the model, the finish, and the engraving. We match brand colors, engrave logos and names in up to four spots, and can pour a car from your own photos. You approve a sample before we run the batch.

02

Real material, real weight

Solid hand-poured concrete, not printed plastic or resin. It has heft, it photographs well, and it reads as a design object — the kind of thing people keep on the desk.

03

One point of contact

You deal directly with a founder from quote to delivery. Clear pricing with every line broken out, honest lead times, and a straight answer whenever you ask where your order is.

Who it's for

Retail shelves, dealership gifts, corporate awards

If you sell design objects, or hand out gifts that need to feel considered, this fits. Here's how each kind of partner uses it, and what a first order usually looks like.

Retailers & boutiques

Stock them as a high-margin desk piece. They display cleanly, photograph well for your channels, and reorder once customers start asking. Museum shops, design stores, and car boutiques do best.

Opening order, then restock

Dealerships & auto groups

Hand them to buyers at delivery, to top clients, or to your best salespeople. Engrave the dealership name and the year and it becomes a recognition piece that fits the showroom.

Delivery gifts & sales awards

Companies & agencies

Client gifts, work anniversaries, sales-kickoff awards, event VIP kits. Add your logo and gift-ready packaging and you have something people actually want to keep.

Awards & client gifting
Two ways to order

Start from the catalog, or build your own car

Most orders start with a model we already make. If you want a car that isn't in the lineup, we build it from photos. Both run at the same wholesale rate per unit.

Fastest to deliver

Catalog wholesale

Any model we already make, priced in bulk. No new mold needed.

$48.75/unit$60
Flat 25% off the retail base price
10-unit minimum — mix models to get there
Ships in about 2–3 weeks
Add finish, engraving, base, or gift wrap per unit
Start a catalog order →

Custom build

Your exact car, modeled and molded from your photos.

$325setup, then $48.75/unit
One-time setup covers design and a new mold
You approve 3D renders, then a physical sample
Each unit priced as a standard model at wholesale
Best for flagship awards and signature pieces
Start a custom build →
PRODUCTS

The catalog, at wholesale

Every model in the current lineup with its retail and wholesale price. Mix any of them to reach the 10-unit minimum.

20 models · prices per unit

Engraving, finish, base, and wrapping are added per unit on top of the wholesale base — see the next section.

Order one sample first

Want it in hand before committing to a batch? Buy a single unit at retail through the normal store checkout. Tell us in your inquiry and we credit it against your first wholesale order.

Customization

Make it yours, priced line by line

The wholesale discount applies to the base model. Everything else is added on top at a flat rate, so you see exactly what each choice costs. Nothing hidden inside a bundled custom price.

Option
What it is
Price
Engraving
Logo, name, date, or short text. Up to four placements per piece. Vector file needed for logos.
+$10/unit+$50 setup per design
Color finish
Hand-applied paint matched to a brand color or theme. Noir Black, Wine Red, Ember Orange, Coffee Brown, Matcha Green, or custom.
+$10/unit+$30 setup per color
Display base
A separate or integrated base for a heavier, trophy-style award feel.
+$15/unitquoted at consultation
Gift wrapping
Gift-ready packaging with a printed or handwritten-style note card.
+$5/unit
Signature space
A smooth reserved area so leadership can sign each piece before handoff.
No charge
Estimate your order

Build a rough estimate

Pick a model, set the quantity, add extras. This is a planning number, not a binding quote — we confirm everything before anything is billed.

Engraving placements
Extras
Estimated total
—
Request a firm quote →
Case study

IndiGO Auto Group — Elite 2026

Corporate sales award

An award their top reps compete for

Auto group · sales recognition program · matte black, one-piece

IndiGO wanted an award for their best salespeople that didn't look like standard swag. We designed a one-piece car on an integrated base, poured it in matte black, and engraved two spots: "IAG Elite 2026" on top and their logo below. Their VP and CEO approved a physical sample in hand before we ran all 50. Delivered start to finish in eight weeks.

50
Units delivered
2
Engraved placements
8 Weeks
Deposit to delivery
How it works

From first email to boxes at your door

Five steps. You approve the design and a sample before we run the full batch, so what shows up is what you signed off on.

01

Inquiry

Tell us the quantity, the use, and your target date.

Day one
02

Quote

An itemized proposal. Every line broken out, nothing hidden.

1 business day
03

Approve

50% deposit, then you sign off on renders and a sample.

Before production
04

Production

Poured, cured, finished, engraved, and checked by hand.

2–12 weeks
05

Delivery

Balance settled, packed to protect each piece, shipped out.

Final
QC

Every piece is checked before it ships

We inspect finish, engraving alignment, and structure on each unit, and pack them individually so they arrive the way they left the studio. If something isn't right, it doesn't go in the box.

Questions

Wholesale, answered

Ten units. The 25% wholesale discount kicks in at 10 or more, and you can mix different models to reach it.

Catalog models ship in about 2–3 weeks since we already have the molds. Custom builds run roughly 8–14 weeks — they need design, a new mold, and a sample you approve first. Larger quantities add production time, which we spell out in your quote.

Yes. Logos, names, dates, and text, up to four placements per piece. Logo engraving needs a vector file and has a one-time $50 setup per design, then $10 per unit. We send a proof for approval before anything is engraved.

We hand-apply finishes and can match a specific brand color. There's a one-time $30 setup per color plus $10 per unit, and we confirm the exact shade with a sample before painting the full run.

Shipping is quoted separately and invoiced once everything is packed, because the final cost depends on box count and weight. Pieces ship in individual protective boxes. Bulk to one address is simplest; we can also ship to multiple recipients with an address list.

A 50% deposit starts production and holds your place in the queue. The balance is due before pieces ship. Shipping is invoiced separately after packing.

Get a quote

Request wholesale pricing

Tell us what you're planning. The more you share, the faster we can send a real quote — usually within one business day.

Helpful to include: a quantity range, what it's for, your target date, and any branding direction — logo, colors, a specific car.

Prefer email?
info@piedrastudios.com
No obligation. We reply within one business day.